June 24, 2014, Bali – Hard Rock Hotel Bali proudly announced the winner of Ms. Hard Rock Bali 2014, Ms. Olivia Febrina Birchfield, 18 year old Hard Rocker from Bali, Indonesia. Ms. Birchfield has always been among the top contenders since the 1st Preliminary, but her performance on Final Night convinced the judges and wowed the crowd. Final Night was held on Friday, June 20 at Centerstage, attended by more than 200 supporters, fans, guests and invitees. During the Final Night, finalists competed in fashion shows, talent showcase and final questions.
Left: Ms. Olivia Febrina Birchfield (top left) and the runner-ups during the winner announcement by Executive Assistant Manager, Andrew Hastie and Trisna (Ms. Hard Rock Bali 2013)
Right: Olivia showcased her guitar and vocal skills during the Final Night
By winning the coveted title, Ms. Olivia will represent Bali in the regional competition, Ms. Hard Rock Southeast Asia 2014, which will be held in Bali this September. Also competing in this unique pageant are the 1st Runner-up, Ms. Fitri Rachmawati and the 2nd Runner-up, Ms. Putu Desi Ara Paramitha. The Top 3 will compete against Hard Rock Pattaya and Hard Rock Penang. “I’m so honored to win this title. I have always been a Hard Rocker and I’m simply over the moon”, said Olivia on the Final Night. The avid guitar player now looks forward to prepare herself along with the runner-ups to compete in September. “We ask the support from Bali and the people. This Southeast Asia event will be fantastic to introduce Bali to the world once again, with the spirit of rock ‘n roll”, Olivia added.
Ms. Hard Rock Bali is an annual pageant event organized by Hard Rock Hotel Bali, that calls for beautiful, intelligent, smart and Hard Rocking girls that appreciate music, lifestyle and the true Rock ‘n Roll spirit. A similar event is annually held in Pattaya, Thailand and Penang, Malaysia and each location takes turn to host the regional event. The previous winners of this competition have since built a strong career in modeling, fashion and business marketplace.
Ms. Hard Rock Bali 2014 is proudly sponsored by Body & Soul (www.bodyandsoulclothing.com) and Beam Global (www.beamglobalasia.com.sg).
About Hard Rock Hotel Bali
Sprawling across three hectares of pristine tropical property, Hard Rock Hotel Bali is located in Kuta, the heart of Bali’s famous entertainment and shopping district. Hard Rock Hotel Bali is Asia’s first Hard Rock Hotel and the leading entertainment hotel in Bali features 418 tribute rooms, Luxury, Deluxe and Kids Suites reflect the glory and legends of Rock ‘n’ Roll, alongside six cutting edge food and beverage outlets. Additional features include Lil’ Rock Kids Club, Tabu Teen Center, Rock Spa, Body Rock fitness center and a Rock Shop – Hard Rock Merchandise Store.For more information, please visit www.bali.hardrockhotels.net.
About Hard Rock International
With a total of 181 venues in 55 countries, including 140 cafes, 20 hotels and 9 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Vienna, Anchorage and Siem Reap. New Hard Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.
About HPL Hotels & Resorts
Headquartered in Singapore, HPL Hotels & Resorts is a hospitality management company, operated and wholly-owned by a Singapore main-board listed, Hotel Properties Limited (HPL). HPL Hotels & Resorts currently manages the activities of 12 hotels and resorts in Asia Pacific and the Indian Ocean. These include Concorde Hotel Singapore, Concorde Hotel Kuala Lumpur, Concorde Hotel Shah Alam, Concorde Inn Kuala Lumpur International Airport, Hard Rock Hotel Bali, Hard Rock Hotel Pattaya, Hard Rock Hotel Penang,Casa del Mar – Langkawi, The Lakehouse – Cameron Highlands, Casa del Rio – Melaka, Rihiveli Beach Resort Maldives andGili Lankanfushi, Maldives. For more information, please visit www.hplhotels.com.
Hard Rock Hotel Bali
Jalan Pantai, Banjar Pande Mas, Kuta, Bali
Tel : +62 (361) 761869
Fax : +62 (361) 761868
E-mail : marcommgr.bali@hardrockhotels.net
Web : http://bali.hardrockhotels.net
